Tall, beautiful and stylish, the leading force behind one of Québec’s most prestigious brands, Geneviève could be this hard-bitten career woman who lords it over everyone. So once in a while, I put advertising (and financial survival) aside and I make that little girl’s dream come true.Ī few days later, I made my way to Chocolats Geneviève Grandbois’ factory to meet another passionate, warm, engaging woman with a propensity to burst out laughing at every turn and a penchant for drawing confessions out of people. That little girl dreamed that, one day, her name would adorn one of those stiff, pristine-white cards she held so reverently. ![]() Only, inside of me, there’s this little girl, a self-avowed bookworm who spent many a Saturday afternoon at Dawson Library in Town of Mount-Royal, flipping through the Cardex that was my Bible. Although, actually, not so much, since advertising keeps me very busy and pays the bills, let’s face it. ![]() If you have ever visited this blog, then you know by now that most cookbooks rely on chefs for recipes and copywriters for words. Québec chocolate maker Geneviève Grandbois is penning her first book on chocolate and needs a wordsmith. Easter is around the corner and, wouldn’t you know, she’s in a gift-giving mood. So ze phone rings and here’s Émilie on the other end asking: “Are you free?”. Yes, this post starts with a like-you note to my editor, because you don’t often hear about the generous, kindred spirits who drive you to -and beat you into- delivering the best book you have in you. ![]() Émilie is a passionate editor, funny, driven and smart, the kind I don’t often meet a girl that likes to laugh, referencing both Blue Beard (to scare copy out of you) and Proust (to make you feel worthy and appreciated), all in the same sentence. The caller is Émilie Mongrain from Éditions de l’homme, the publishing house that has hired me in the past to copywrite the Kitchen Galerie cookbook among others.
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